No Snack or Bathroom Breaks: Keeping TV Viewers in Their Seats
The New York Times ran a great story recently, titled Marketers Struggle to Get Folks to Stay Put for the Commercials. Apparently, the major TV networks are experimenting with ways to keep the viewing...
View ArticleThe Sopranos: Managing Your Customer’s Expectations
Did you watch The Sopranos season/series finale? If you’re like Ann, you did watch, and you were not so happy about the ending. Which is exactly how I felt and still do, almost. In a nutshell, the...
View ArticleA New Frontier in Product Placement?
Product placement became a hot topic a few years ago with the influx of placement on TV reality shows, taken to its most blatantly obnoxious peak by Donald Trump on NBC’s The Apprentice. Product...
View ArticleDiscussing the Future of Television With Mike Proulx [Podcast]
What’s coming next for television? How does the social media back channel work with the second screen? How does it all get measured? In this Marketing Over Coffee episode, host John Wall and Mike...
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What’s the Role of Transmedia Storytelling in Marketing?
Although marketers have embraced storytelling since the advent of advertising, storytelling has taken on an new framework in our digital world. Moving seamlessly from our desktops or laptop computers...
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